Well, Facebook has over 1.71 billion active users in a month.
What that figure means is that there are 1,710,000,000 active users and potential customers on that platform.
So why would you not want to sell on FaceBook?
FaceBook has been allowing users to set up their shop on FaceBook so that they can reach the company’s customer base. All that you are required to do is to set up a page for your business, and the rest is simply taken care of automatically. If you’re looking for a step to step guide, you can find it here.
Once you have set up your FaceBook page and have built a loyal fanbase, it would be simply easy for you to sell to them. According to Nielson, 61% of the people prefer to buy things from a brand they know.
Once your business has crossed the first hurdle, i.e., build a loyal fanbase, it will be easier for you to engage with them. This is simply because once a person buys through your FaceBook store, they automatically become a part of your mailing list. What this means is that now they will now be a part of your E-Mail Marketing Activities, which will be beneficial for you in the long run.
One more thing which is propitious for small businesses is the fact that they don’t have to use ads to promote themselves. Through FaceBook allows users to Promote their posts, so if and when you build a great following, and your fanbase is issuing positive feedback, you can cash in on this and start promoting your posts. This helps build traffic and footfall.
If you’re easily swayed by numbers, here is another, 84% of the people look online on social media platforms before they go ahead and make a purchase.
Still thinking about joining the FaceBook way of selling?